When it comes to choosing wedding flowers, seasonality isn’t always something which is considered. For many of us Pinterest and to some extent, Instagram, often conjure up multitudes of imagery which doesn’t truly illustrate which flowers are available in which season.
Now here at Wed in The Wild we absolutely adore flowers…but we are no experts! However, we do have lots of super talented florist friends who are completely passionate about growing their own blooms and recommending the best in season florals to their lovely brides and grooms.
So what is ‘seasonality’? Well, it’s essentially what is in flower at different points of the year. We likely all know sunflowers appear in the summer, and that mistletoe makes an appearance in winter…but how much do we really understand the workings of our natural world?
Flowers by The Country Garden Flower Company. Photography by Jess Soper
When it comes to seasonality Patrick, from the Country Garden Flower Company based in Essex, UK, explains that some of his clients are keen gardeners or have experience with their parents or grandparents gardens and as such, have a general knowledge of what may or may not be available at a certain time of year. However, he goes on to explain that with “the average person being exposed to every flower, nearly, at more or less all year through in supermarkets/conventional florist shops, you cant really expect folk to know exactly whats in season”.
Living in a world where we can access most things we want, whenever we want, Morgan Howells from Fleur.ish (California, USA) explains that most of her customers are “not entirely informed as to whether or not their first pick flowers are in season”. It is her job, as with many other florists, to explain what flowers are in season and give possible substitutions that will be in season at the time of their clients event.
Flower Crown by Fleur.ish. Photography by Ariele Chapman
Caroline, of Fleur Provocateur (Somerset/Dorset, UK), encourages her clients to look out of their windows, and their car windows, a year before their weddings so that they understand what is naturally on offer; berries in the hedgerows, leaves on the ground, roses in gardens.
Florals by Fleur Provocateur. Photography by DHW Photography
So, we guess it’s not always easy to tell when a particular bloom is in season?
Allison Schreck of Bramble Floral Design (Oregon, USA) explains that to the untrained eye, it is super tough to tell what season a bouquet or installation is from, especially when there are so many parameters…different counties, states, countries and continents all have different growing cycles so sometimes, it is really impossible to tell.
Bouquet by Bramble Floral Design. Photography by Marci B
For Patrick, who grows and cuts all his own flowers, online planning tools have made it all the more difficult to manage client expectations. He goes on to explain that whilst a great tool for showcasing a couples leanings on general styling, “Pinterest descriptions are only as good as the person who uploads and has labelled the picture’. What Pinterest doesn’t account for is arrangements created by florists that have free access to blooms with season stretched availability, rather than what is naturally available to florists utilising their own homegrown blooms.
Bouquet by Fleur Provocateur. Photography by Photos By Jim
Equally, Caroline goes on to say that Pinterest needs to be taken with a pinch of salt. It’s an “absolutely fantastic place to start for inspiration, but couples need to remember they are shopping without a price tag, and the many of photos are taken from styled shoots”. Pinterest has no seasonality reference point, and this is the role of your florist.
Bouquet by Fleur.ish. Photography by Ariele Chapman
It is so refreshing to hear the views of four very talented people who are so passionate about seasonality and so welcome to sharing their knowledge with their clients for the best possible outcome. To leave you with some parting comments, we asked each florist why they are so passionate about seasonality…
“My clients love a natural, elegant, slightly wild feel…they love Oregon and the PNW. The best way to honor those loves and to best showcase them is through seasonality! And also, because it enables me to buy local – supporting local, using things out of my garden, and avoiding crazy elaborate shipping situations.” Allison
Arch by Bramble Floral Design. Photography by Hazlewood Photo
“I love that the seasonality of flowers is constantly giving us designers a new pallette to create with! Mother Nature is a miracle and I am always looking forward to what beautiful bounty she has for me every week at the flower market. Flowers make people smile, feel loved, feel appreciated, feel special…I love that I get to share that with the world!” Morgan
“As a passionate gardener, using seasonal flowers is more appropriate and best! In the future when a bride looks at her photos, you should be able to tell what time of year the wedding was held, from looking at the flowers.” Caroline
Freshly cut, by The Country Garden Flower Company
And the one that gets us every time…because, you know, we need to look after the bees!
“When you use seasonal flowers you are getting the best blooms that are flowering in their natural, unforced, time. When you get to grow and use these guys to bring to life some ones special day there is nothing better. A flower doing what its supposed to do, with added bonuses, usually scent. This is too often missing from forced imported counterparts but how much does this add to any flower. Another bonus is knowing just how many pollinators you’ve helped along the way; the garden is alive with bees and butterflies throughout Spring to Autumn. We even have neighbours that have taken up keeping bees knowing they will get well fed!” Patrick
Patrick – The Country Garden Flower Company (Essex, UK). Specialises in providing home grown and other British seasonal flowers to brides and and party throwers for their special days. Pushes design styles and concepts just that little bit further using flowers combined with a whole host of other materials in a wild but beautiful way – always up for a challenge!!
Morgan – Fleur.ish (California, USA). Has been in the industry for 25 years, and just as passionate about floral design today as she was when she was 15. She is as eclectic in life as she is in design, and she loves to create the unexpected, nay, the impossible! Her company thrives on our commitment to create happiness and cultivate kindness. “Floral Design with Humanity in Mind” and they will take any opportunity to be good humans.
Allison – Bramble Floral Design (Oregon, USA). Values sustainable, low environmental impact practices. She cares about making your flowers feel like a part of the setting, like they’ve always been there and they belong there. She sees wedding flowers as the element that ties everything together and makes the whole wedding feel the way you want it to.
Caroline – Fleur Provocateur (Somerset/Dorset, UK). Established ten years ago as a leading flower design company in the South-West. Passionate about flowers, inspired by the countryside, and lead by professional design backgrounds.
Featured image by Greg Coltman Photography